What percentage of your advertising budget should you put toward calendar advertising. Custom calendars are a very low cost advertising vehicle. Most full-color wall calendars can cost as low as $1.25 each. Desk and pocket calendars cost even less.
* 83% of customer purchased products or services from the advertiser that supplied them with a custom calendar. Customers demonstrate loyalty to businesses that offer quality promotional gifts
* Visibility for the long run: On average a person looks at a calendar 12 times each day…84 times a week…in a year that’s over 4380 quality impressions. Wall calendars hang in very public places either at home on a wall or refrigerator or displayed in a business setting with multiple views throughout the day
* 94% of business people can recall the advertising message on their calendars. Commerce and conducting business requires constant gathering and collecting of important dates & information. Calendar offer at low cost method to do this.
* 85% of home calendar users do business with the firm that supplied their custom calendars. Consumers are loyal to local businesses
* 50% of all calendars users save their calendars for photos, notes & reminders. Important information can be saved easily for many years