Custom Calendars are Hot for BMI Refractory

BMI REFRACTORY SERVICES, Inc., an affiliate of VESUVIUS USA, provides union contracting services to the various applications within the Steel Industry and is signatory to the National Refractory and Maintenance Agreements.

Services provided:

  • Engineering and Refractory Recommendations
  • Consulting
  • Robotic and manual Blast Furnace Stack Installations
  • Shotcrete
  • Fiber
  • Brick
  • Gunite
  • Grout
  • Castable
  • Pumpable
  • Ramming
  • Welding
  • Precast

Typical projects range from emergency repairs to major project relines.   Typical projects include:

  • EAF Relines
  • Ladle relines and maintenance
  • Reheat furnaces
  • Blast Furnace cast house
  • BOF Relines

BMI recognized the value of custom calendars as an effective marketing tool and in 2006 contacted LogoCalendarsUSA.com for advice about different commercial calendar options.  BMI’s goals were to provide a large wall style calendar to 600 of their best customers. The calendars should show both their 2 color company logo, along with information on their 5 plants.

After reviewing different custom calendar options, BMI chose a 19″ x 24″ large commercial style calendar.  The custom information was printed prominently on top of each calendar’s monthly page.

BMI 2

 Each calendar was printed and then rolled into a sealed mailing tube for each distribution through the Post Office or when BMI’s sales force was meeting with old or new customers.

This commercial style calendar provides 365 days of unique exposure for BMI.  The large calendar format makes it easy for their customer’s to make clear notes on the individual date blocks and quickly obtain short  or long term planning notes or updates.

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